The brand’s history dates back to the post-war years when it took its first steps in the framework of the Footwear Company PUPA, later renamed M.A.C.I., one of the foremost industrial hubs of the town of Vigevano, at that time the European shoe capital. Determined to create and produce a range of shoes for newborns, in 1966 the founder, Erideno Pizzetti, registered the trademark “PèPè”, inspired to the onomatopoeic word commonly used by children to designate shoes.

Towards the late Nineties, Dario’s wife Paola joined the company. It was the time when the first “collections” were presented and the current identity of Pèpè, hand-made children’s footwear, began to take shape. Iconic and refined, a benchmark of Italian craftsmanship, PèPè-branded shoes won international reputation following the participation in leading trade exhibitions such as PITTI BIMBO and PLAYTIME PARIS. In recent years, with Alessio, Pizzetti’s third generation, having come on board, we have been turning our attention to the digitalization of a few manufacturing processes and have been tapping into innovation as the tool effectively enhancing craftsmanship, forever curious and untiring, exactly like our target audience: children.